Get your style InSPRINGation featuring Shapely Louise

Get your style InSPRINGation featuring Shapely Louise

Alabama is quickly becoming a fashion hub of the south . That’s right , Alabama ! Our state is filled with amazing designers , from the indie seen to designer that present at fashion weeks around the country . The talent reaches to celebrity wardrobe stylist to amazing fashion editors , bloggers and photographers. So it was a no brainer to begin highlighting all of this amazing talent in our very own backyard. In a recent trip to one of the design schools apart of our lecture included all of this talent at home and how FashionCrush would highlight these talented designers and affiliate marketing strategy that we developed to go along with the campaign . This has been a project that we have been wanting to do for some time know and I am pleased to have implemented it into your regular editorial calendar.

Shapely Louise by Erica Murdock is one of those fashion collectives that appease to all body types. Erica pays close attention to what her clients want all the while creating a trendy , custom fit look . Erica is a self taught seamstress and designer who creates clothes that everybody wants to wear. Her attention to detail and her overall aesthetic is fun, flirty , fab and stylish all bundle into one.

I reached out to Erica about going on Talk of Alabama to kick off this season of style segments and she created two looks that were not only trendy and colorful but perfect for Spring ! Not to mention the feature models Samantha Smith and Tara Ling who looked flawless . Check us out on style segment below !

Get your custom pieces from Erica by hitting her up @

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