ASAP Rocky launched his second capsule collection with Guess Originals earlier this month titled Guess Club . Rocky and the Guess team created this super dope pop-up shop in L.A. The pop-up was curated as an old club house with three levels to it . Its nostalgic of the 80’s with homage to The Goonies, The Breakfast club, and even the tv show the Teenage Years. That era was a heavy influence on this collection ” you had so much shit that made you want to be apart of a club ” states ASAP Rocky. The collection features classic logo t-shirts , color blocked denim and massive jean jackets . The entire collection is unisex which makes it a killer capsule to appeal to the masses.
ASAP Rocky and his friend Ian Conner came up with the ideas of what to have in the pop-up like vintage Pac Man and Street Fighter arcade games. Ice cream , cotton candy and Ciroc vodka cocktails were served on the first floor surrounded by pool tables. Star power was certainly in the building wth Kendall Jenner , Justine Skye , Frank Ocean along with some of the ASAP Mob and various L A socialites and reality stars attended the event .
“I just wanted to bring back that feeling for our generation,” he said. “There’s so much that they don’t know about, even with access to the Internet. I have a platform, so I’m just trying to show kids what they missed out on. They don’t know about the ‘80s and early ‘90s.” – ASAP ROCKY
Guess Club hit specialty stores Opening Ceremony and Black Market on March 10, 2017 and we know it s for sure going to be one of those capsules that will be a favorite for all ages.